How Women Learned to be Unhappy
In the 1950s and 1960s especially,
society taught women that having a home, a family, and a loving husband to take
care of them was the perfect life. “Millions of women lived their lives in the
image of those pretty pictures of the American Suburban housewife, kissing
their husbands goodbye in front of the picture window, depositing their
station-wagons-ful of children at school, and smiling as they ran the new
electric waxer over the spotless kitchen floor” (Friedan/The Feminine Mystique
p18).
How did this happen? What did society do
to ‘show’ women this was their role, their place? And did society change? I found advertisements that put women into
specific feminine gender roles from then and now.
As you look them over, the underlying message
of the stereotypical role of females as a subordinate to a man is obvious. In the
past it was more obvious than ads of today, but it still exists, just in a less
overt way.
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